If you’re trying to grow your social media following, this post is for you.
Most people have heard before that you need to be consistent in order to grow on any social platform.
It doesn’t matter if you’re growing just for the sake of increasing your influence or if you’re growing because you want to build your business, you will always hear that consistency is key.
That’s true, but consistency with what?
I’ve found that when it comes to putting out content on a regular basis, there is one really big mistake that people are making.
Because my wife and I have avoided this mistake, we’ve been able to build a full-time business with just a few thousand Instagram followers.
To understand why it’s such a big mistake, you have to think about why people are on social media in the first place.
Whether we want to admit it or not, the question that people are always thinking (even if it’s subconscious) is, “What’s in it for me?”
That being said, if we are not putting out content that our followers can actually get something from, we are making a huge mistake!
So the real key, then, is to consistently put out valuable content.
But what even qualifies as “valuable” on Instagram?
I’m going to break it down for you so that you can easily come up with content to put out consistently that is valuable to your audience.
And remember, when you put out valuable content, you have the potential to increase both your influence and your income.
More and more, people are turning to social media to learn.
So ask yourself, “What is something that I’m familiar with that my followers might want to learn more about?”
People tend to put a lot of pressure on themselves here, but it doesn’t need to be rocket science.
You could talk about how to take care of houseplants, how to cook a delicious vegan dish, or how to style your hair a certain way.
Obviously, those are all very different.
You have to teach based on what works for you and the theme of your account.
Be honest, how long have you spent scrolling social media watching funny videos?
People do this all the time!
Again, you don’t have to put a ton of pressure on yourself to get this right.
If you look up the definition of “entertaining” you’ll find: “providing amusement or enjoyment”.
Is there anything in your life that is amusing or enjoyable?
Of course there is!
Share it on social.
Motivational quotes live on social media; it’s their home.
If you can help someone feel motivated, that is extremely valuable.
But you don’t have to share motivational quotes only to accomplish this.
Inspiration can come in the form of sharing your story, your struggles, or your achievements.
A couple things to note:
You don’t have to post about things in all of these categories.
There are some pages (like meme pages) that focus solely on entertainment or one of the other categories.
You’ve got to figure out what works for you and what you’re trying to accomplish with your page.
Something else to note is the power of a strategy like this.
Just about an hour ago, I made a post where I specifically was focused on educating my audience on something they care about a lot.
As of this moment, it has 32% more shares than it does likes.
That means that people felt so compelled to share what they learned that they didn’t even stop to double-tap the post before sending it off!
And of the people that did like the post, over 67% of them bookmarked it for later.
That is the power of focusing on putting out valuable content.
If you want to grow your social media following, make sure that you are always asking yourself, “What’s in it for them?”